PRESS

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PROCESS

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SPEED CORSET

NIKE {ADVANCED INNOVATION TEAM}

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IN 2003 I WAS HIRED AS A DESIGNER AT NIKE'S ADVANCED INNOVATION.

IN THE FIRST WEEKS OF MY TENURE, I WAS GIVEN A RED PLEATED FABRIC AND ASKED TO "SEE IF ANYTHING CAN BE DONE WITH IT" AS PART OF A "BLUE SKY PROJECT".

THIS PROJECT EVENTUALLY GREW INTO A DESIGN DIRECTIVE FOR SPRING 2006. THE "SPEED CORSET" WORN BY MARIA SHARAPOVA AT NASDAQ 2006 BECAME A KEY CONCEPT ITEM.

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