REEBOK
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INNOVATION TEAM
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PROJECT: SEASONAL REFLECTIVE CONCEPT: PURITSU 2.0
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2014
"SIGNAL REFLECTIVE" IDEATION:
ENHANCING REFLECTIVITY BY:
_REVEAL / CONCEAL OF REFLECTIVE AREA
_INCREASE / DECREASE OF REFLECTIVE AREA
_CHANGE OF REFLECTIVE SHAPE / PATTERN.
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METHOD:
INVERTED PLEAT CONSTRUCTION (CONCEPT 1 AND 2)
''SIGNAL REFLECTIVITY'' IS CREATED UTILIZING BODY MOVEMENT, PARTICULARLY THE MOVEMENT OF JOINTS (ELBOW; KNEE).
CONCEPT_1 - INVERTED PLEAT CONSTRUCTION - ELBOW PLACEMENT.
CONCEPT_2 - INVERTED PLEAT CONSTRUCTION - SHOULDER BLADE.
CONCEPT_3 - STRATEGIC GRAPHIC PLACEMENT - BEHIND THE KNEE .
WHEN LIFTING THE LEGS DURING RUNNING, THE AREA BEHIND THE KNEE IS HIDDEN FROM VIEW. BY STRATEGICALLY PLACING THE REFLECTIVE THUS "SIGNAL REFLECTIVITY IS ACHIEVED.